My whole career has been a search for answers to questions like: What makes people connect and have great experiences? And, more importantly, how can new technology and trends help us create even better ones?
It started in Brazil, where I grew up, and followed me to the U.S. That journey was a crash course in how different cultures find joy, humor, and meaning. I cut my teeth at big agencies like JWT and Grey, learning the fundamentals, but I was always pulled toward entertainment.
I found my passion at Turner, creating work for Cartoon Network, and then for almost a decade at NetherRealm Studios, creating for games like Mortal Kombat and Injustice 2.
After 10 years, I got curious about a different world and took a role at Abbott Labs. The polar opposite of gaming. A highly regulated space where every word matters. It taught me discipline and a new kind of strategy: how to build human connection when the creative rulebook is thrown out the window.
Ultimately, my focus is on applying this unique mix of experiences. The passion of entertainment, the discipline of strategy, and a deep curiosity for new trends. The search for answers continues, and I'm excited to keep experimenting, learning, and building the kind of engaging experiences that people love.
AWARDS
D&AD (Lonely Planet)
Young Guns - Silver (Oxfan)
One Show (NRDC)
El Ojo (Cartoon Network)
Colunistas (Cartoon Network)
CCSP - Silver (Cartoon Network)
ProMax - Gold (Cartoon Network)
Cannes Lions - Short list (Cartoon Network)
ProMax - Gold (Mortal Kombat 11)
Clios - Gold, Silver, Bronze (Mortal Kombat 11 and Mortal Kombat 1)
My whole career has been a search for answers to questions like: What makes people connect and have great experiences? And, more importantly, how can new technology and trends help us create even better ones?
It started in Brazil, where I grew up, and followed me to the U.S. That journey was a crash course in how different cultures find joy, humor, and meaning. I cut my teeth at big agencies like JWT and Grey, learning the fundamentals, but I was always pulled toward entertainment.
I found my passion at Turner, creating work for Cartoon Network, and then for almost a decade at NetherRealm Studios, creating for games like Mortal Kombat and Injustice 2.
After 10 years, I got curious about a different world and took a role at Abbott Labs. The polar opposite of gaming. A highly regulated space where every word matters. It taught me discipline and a new kind of strategy: how to build human connection when the creative rulebook is thrown out the window.
Ultimately, my focus is on applying this unique mix of experiences. The passion of entertainment, the discipline of strategy, and a deep curiosity for new trends. The search for answers continues, and I'm excited to keep experimenting, learning, and building the kind of engaging experiences that people love.
AWARDS
D&AD (Lonely Planet)
Young Guns - Silver (Oxfan)
One Show (NRDC)
El Ojo (Cartoon Network)
Colunistas (Cartoon Network)
CCSP - Silver (Cartoon Network)
ProMax - Gold (Cartoon Network)
Cannes Lions - Short list (Cartoon Network)
ProMax - Gold (Mortal Kombat 11)
Clios - Gold, Silver, Bronze (Mortal Kombat 11 and Mortal Kombat 1)
